Date
December 2024 & November 2025
Project
Brand Identity & Visual Communication
Client
Build My Story
Duration
2 Months
Build My Story, Built to Be Remembered
Client Overview
Build My Story is a boutique leadership and storytelling practice led by Shweta Mani, with 4+ years in the industry, delivering 20+ workshops and coaching engagements for corporate leaders and teams. The business works across individual leadership journeys and large-group corporate workshops focused on narrative clarity and communication.
About Project
Umanshi developed Build My Story’s visual brand identity and communication system, focusing on colours, illustrations, icons and narrative structure. Alongside this, we created a workshop brochure that clearly articulated offerings, formats, testimonials and outcomes positioning the brand as creative yet credible.
Challenge
Avoiding Generic Consulting Visuals
The brand needed to stand apart from templated coaching and consulting aesthetics that feel impersonal and interchangeable.
Humanising Abstract Thinking
Build My Story deals with reflection, leadership and storytelling concepts that can feel intangible if not communicated carefully.
Building Consistency Without Rigidity
The identity had to work across multiple formats while still feeling fluid, personal and expressive.
Our Strategy
Character-Led Identity
We introduced illustrated characters as a core brand device to humanise leadership and storytelling.
1. Shweta Mani became the face of the brand’s thinking and voice.
2. Supporting characters helped simplify complex ideas.
3. The system made abstract concepts more approachable and memorable.
Visual System Design
We built a flexible visual language without altering the logo.
1. Defined colours, icons and illustration styles for consistency.
2. Ensured visuals could scale across brochures, articles and digital assets.
3. Maintained warmth and personality while retaining professional credibility.
Communication-First Branding
Every design decision was rooted in how the brand communicates.
1. Clarified what Build My Story does and who it serves.
2. Balanced creative expression with structured, brochure-style clarity.
3. Designed for trust, not just aesthetics.
Workshop-Led Brand Proof
We extended the identity into a structured workshop brochure.
1. Clearly articulated services, formats and workshop offerings.
2. Integrated testimonials and outcomes as proof, not promotion.
3. Created a usable brand asset for corporate conversations and pitches.
Testimonial
A Brand Built With Thought, Not Templates
I was looking for something bespoke, something that didn’t feel like a cookie-cutter corporate brand. From our first conversation, Umanshi understood that storytelling is creative but still needs structure and trust. The process was delightful and deeply educative and the final outcome is something I’m genuinely proud to share. It already brings in leads and consistently gets strong feedback.
Shweta Mani
Founder, Build My Story
Built for Business Outcomes
Narrative Clarity
Turned abstract leadership and storytelling concepts into visual narratives that are easier to understand, explain and remember.
Distinct Recall
Created a character-led identity that makes the brand instantly recognisable and clearly differentiated from generic consulting brands.
Systemic Consistency
Built a cohesive visual and communication system that carries across brand assets while remaining personal, warm and adaptable.
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