Client
ForMen
Sector
Men Wellness Products
PR Focus
Go-to-market PR & Aiding Sales Cycle PR
Client Overview
ForMen is a men-focused sexual health and wellness supplements brand entering a category shaped by stigma, silence, and skewed gender narratives. The mandate was to design and execute a go-to-market PR strategy that could build trust, spark conversation, and establish credibility before the brand scaled its retail and institutional outreach.
Challenge
Cultural Silence
Men’s sexual and hormonal health remains a taboo topic, with low openness, limited dialogue, and deep-rooted hesitation around seeking information or solutions.
Category Skew
The wellness and supplements market largely addresses women or general health, leaving men-specific wellness underrepresented and poorly articulated.
Spokesperson Perception
Positioning a female founder as a credible authority on men’s sexual health required careful narrative framing, expert validation, and trust-building
Our Strategy
We positioned ForMen as an expert-led men’s wellness brand, adopting a conversational, non-judgmental tone that spoke with men rather than at them. Founder Dr. Lalitha Palle was positioned as a domain expert, anchored in medical credentials, rigorous market research, and advisory input from a council of doctors specialising in men’s health and wellness.
