Client Overview
Bangalore Softsell, with 30+ years of enterprise software experience, engineers mission‑critical platforms for healthcare, finance and compliance‑focused organisations and serves clients across India and globally from its Bengaluru headquarters.
Problem Statement
Bangalore Softsell had strong engineering expertise but lacked a structured social media & online presence, reducing the exposure of their services. Complex solutions weren’t reaching decision-makers or building trust in enterprise and healthcare audiences.
Our Approach
The social media strategy established a clear digital voice for Bangalore Softsell, translating complex systems into relatable, concept-driven narratives. LinkedIn optimisation and creative storytelling improved visibility, engagement and follower growth.
Posts highlighted data integrity, system modernisation and operational reliability while humanising the business through employee spotlights and process metaphors. Together, these efforts strengthened credibility with enterprise and healthcare decision-makers, built trust, and laid the foundation for long-term category leadership and digital influence.
impressions Achieved
0
K+
Built visibility across LinkedIn mobile and desktop audiences
Engagement Rate
0
%
Significantly higher engagement rate compared to industry peers
Unique Visitor Growth
0
%
More industry professionals discovered and interacted with the business
Testimonial
Communicated Complex Engineering With Clarity
Umanshi was able to bring a strong marketing flair to our deep-tech material and turned complex information into clear, compelling content.
Their team’s involvement, dedication, and understanding of our platform helped make our social media presence more effective and professional, enabling us to reach the right audience on LinkedIn while reinforcing Softsell’s credibility and engineering-first mindset.
Usha Raikar
Managing Director, Bangalore Softsell Ltd.
Built for Business Outcomes
An online presence boosting strategy combining conceptual storytelling, LinkedIn optimisation and creative engineering-led visuals to communicate complex systems, build trust and strengthen professional credibility.
Audience
Enterprise and healthcare technology leaders, decision-makers and operations managers seeking reliable insights.
Content Focus
Concept-driven storytelling, logo animations, process metaphors, employee highlights and professional thought-leadership posts.
Platform
LinkedIn for B2B professional engagement and business credibility.
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