Client
ArivuPro Academy
Sector
EdTech / Professional Education (Commerce & Finance)
PR Focus
Brand Visibility, Student Success Amplification, Thought Leadership, Category Credibility
Client Overview
ArivuPro is a digital-first professional education platform offering structured learning solutions for CA, CS, CMA, ACCA, CFA, CPA, and other commerce and finance certifications, focused on outcome-driven learning, accessibility, and exam success at scale.
About Project
ArivuPro partnered with Umanshi to strengthen national and regional media visibility, amplify high-impact student success stories, and position its leadership as credible voices in professional education. The mandate focused on building trust, improving brand recall, and differentiating ArivuPro in India’s crowded commerce education ecosystem.
Challenge
Limited Brand Awareness
Despite strong student outcomes, ArivuPro’s visibility was largely restricted to its existing learner base, limiting recognition among broader media, parents, and commerce aspirants nationwide.
Results Without Narrative
Student achievements were not being consistently translated into compelling media stories, resulting in missed opportunities to build emotional resonance and sustained brand recall.
Crowded EdTech Landscape
The professional coaching segment is highly competitive, making it difficult to stand out without sharp positioning beyond price-led or volume-driven messaging.
Authority Beyond Results
ArivuPro needed to evolve from being seen only as a coaching provider to a trusted authority shaping conversations around exam readiness, learning outcomes, and commerce education trends.
Our Strategy
Outcome-Led Success Narratives
Identified and packaged rank achievements, exam clearances, and learner milestones into strong human-interest narratives, positioning ArivuPro as a consistent enabler of professional success.
Academic Thought Leadership
Positioned ArivuPro leadership as expert commentators on commerce education trends, exam preparation strategies, and digital learning through interviews, articles, and expert quotes.
Precision Media Engagement
Executed focused outreach across education, business, and regional media to drive credibility-led coverage, aligning stories with exam cycles, results announcements, and academic milestones.
Result & Metrics
Sustained Media Visibility
Consistent presence across leading education and regional publications
Elevated Brand Credibility
Recognised as a trusted authority in commerce education
Testimonial
Positioned Arivu as a Credible Education Authority
Umanshi Marketing’s expertise aligns perfectly with our growth ambitions. Their data-driven PR approach helped refine our public narrative, improve media relevance, and position Arivu Educational Consultants as a credible voice in an increasingly competitive education space.
Arjun Varadraj
Founder & CEO, Arivu Educational Consultants
PR Formats Delivered
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