Client Overview
Apeiro Energy is a renewable energy startup building hybrid wind-solar microgrids to reduce diesel dependence and address power shortages across Tier 2 and Tier 3 India.
Problem Statement
Umanshi redesigned Apeiro Energy’s website to showcase real deployments, quantified impact and technology differentiation for investors and enterprise customers evaluating credibility and scale.
The Results
Credibility
0 stock footage and only real images with actual data on ground established instant credibility
Clarity
Hybrid technology benefits explained without technical overload
Conversion
Website supported investor diligence and enterprise sales conversations
Challenge
Startup Credibility Website Gap
Apeiro Energy had strong on-ground execution, but the website didn’t showcase real deployments, numbers or impact—critical for credibility with investors and enterprise customers.
Complex Energy Category
Hybrid renewable energy, microgrids and wind-solar integration are complex. The website needed to simplify without dumbing down for investors, customers and policy stakeholders.
Investor & Customer Duality
The same website had to speak to investors evaluating scale and customers evaluating reliability—without becoming overly technical or overly promotional.
Our Strategy
Data-First Website Narrative
Umanshi anchored the website on hard proof, not theory—highlighting 500+ hybrid microgrids, 2.5 lakh tonnes of carbon offsets, and 60% diesel reduction upfront to establish instant credibility.
Problem-Led Storytelling
The story began with the energy imbalance—15% production loss in Tier 2/3 cities and 65% households receiving under 10 hours of power—before introducing Apeiro’s hybrid renewable solutions.
Investor-Grade Structuring
Website sections were structured like an investor deck—clear problem, quantified impact, differentiated technology, real deployments, partners and founders—so the site could support fundraising and sales conversations.
The Umanshi Edge
(Our Secret Sauce)
Instead of telling the stakeholders what we do; we showed them what we do through actual project images and list of implementation done till date. Designed for a senior leadership and board-level audience, we structured Aperio’s website to support long-cycle consulting sales, articulating complex advisory value without jargon or over-marketing.
Real Proof
Umanshi ensured the website showcased actual deployments, performance metrics and impact—moving Apeiro away from generic renewable storytelling to execution-led credibility.
Category Translation
Hybrid microgrids, wind-solar technology and power output advantages were translated into simple outcomes like 40% higher output at low wind speeds and reduced diesel dependence.
Dual Lens
The website balanced investor expectations (scale, impact, differentiation) with customer needs (reliability, uptime, reduced diesel costs) without fragmenting the narrative.
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