Client Overview
Akshara Foundation is a not-for-profit education organisation working across 92000+ schools in 3 Indian states to improve foundational literacy and numeracy among children in government schools.
Problem Statement
Akshara Foundation partnered with Umanshi Marketing to revamp the homepage for clarity and impact, and rebuild the entire website backend to support scale, stability and long-term change.
The Results
Clarity with donors
Retail and institutional donors clearly understood Akshara’s mission, programs and impact
Impact at Scale
Impact across 7 million children, 92000 schools & 3 states communicated upfront
Technical Stability
Website rebuilt to support future updates without friction
Challenge
Low Public Understanding
Despite decades of work across multiple states, donors and retail audiences did not clearly understand what Akshara did or the scale of its impact.
Fragmented Offerings
Akshara had multiple interventions—math in schools and math at home—but the website did not clearly explain how these programs worked or differed.
Invisible Math Impact
While literacy gaps are widely discussed, the importance and long-term impact of poor numeracy was not communicated strongly or emotionally on the website.
Our Strategy
Impact-Led Homepage
Umanshi redesigned the homepage to immediately establish scale—7 million children, 80,000 schools, 145,000 teachers—so credibility and seriousness were evident within the first scroll.
Program Clarity First
Programs were surfaced upfront as “In School” and “At Home,” clearly distinguishing Ganith Kanika Andolan from Building Blocks, helping audiences understand what Akshara actually delivers.
Website Tech All The Way
An army of developers were deployed to redevelop the website without any UI UX/ front end/ design changes in a manner that it is both scalable irrespective of who is working on it.
The Umanshi Edge
(Our Secret Sauce)
We have worked with over 20 social impact sector ventures as well as been on the corporate side that Akshara Foundation was targeting. We pooled in our experience and expertise to rebuild the narrative to share the importance of numeric literacy (what Akshara does) and the online/ offline offerings (how) backed by data; 3 states, 92000 schools, 2L teachers, etc to make it credible amongst policy makers, institutional and retail donors.
Two-Speed Build
Umanshi worked on a high-impact homepage revamp while simultaneously planning a deeper technical rebuild, ensuring immediate clarity without delaying long-term stability.
Backend Discipline
The entire website—50+ pages—was rebuilt from scratch to resolve years of fragmented development, enabling easier updates and future scalability.
Respect Continuity
While rebuilding the backend completely, Umanshi preserved the existing UI and visual familiarity, ensuring stakeholders experienced improvement without disruption.
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