Client
82Volt Technologies
Sector
EV, Automotive
PR Focus
Investor Advocacy for Seed Funding, Institutional Partnerships
Client Overview
82Volt Technologies engaged Umanshi to support a enterprise-credibility building PR mandate in a complex EV infrastructure category.
About Project
The objective was to shape how EV charging infrastructure is understood in India—moving the conversation from hype to viability, utilisation and execution—so the startup could influence investors, enterprise buyers, regulators and ecosystem partners at the category level.
Challenge
Hype-Dominated Category
The EV narrative was oversimplified.
Public discourse focused heavily on EV adoption numbers, while ignoring the harder questions around charging utilisation, location economics, uptime and ROI—creating a credibility gap for serious infrastructure players.
Low-Informed Stakeholder Understanding
Decision-makers lacked nuance.
Enterprise buyers, policymakers and investors were evaluating charging businesses using surface-level metrics, without visibility into real-world challenges such as idle chargers, grid readiness and deployment economics.
Trust Deficit for Young Players
Execution mattered more than noise.
As a startup in a critical infrastructure space, 82Volt needed to be seen as a thinking operator—not another entrant riding the EV wave.
Our Strategy
Shift the Category Narrative
We anchored PR around the real problem.
Instead of celebrating EV growth alone, stories highlighted charger under-utilisation, misplaced deployments, and why “installing chargers” is very different from running a viable charging network.
Examples from coverage:
Authored article in The Economic Times on EV charger utilisation vs installation hype
Business media stories questioning idle public chargers despite EV adoption growth
Position 82Volt as a Category Interpreter
We focused on explanation, not promotion through spokesperson profiling (authored articles and industry quotes)
The brand consistently appeared in narratives decoding:
1. Why many public chargers remain unused
2. The role of real estate, power availability and user behaviour
3. What enterprises should evaluate before investing in charging infrastructure
Use Data as a Credibility Lever
Claims were backed with context.
PR narratives referenced ecosystem-wide signals—such as low utilisation of public chargers in non-core locations, long breakeven cycles and the mismatch between EV growth and charging readiness—to ground the conversation in reality rather than optimism.
Examples from coverage
Data-led explainers in business/startup media on charging infra viability
Articles linking policy intent with on-ground feasibility challenges
Result & Metrics
Organic Coverages
0
+
Across business, startup and policy-facing publications
Narrative Themes
0
-8
Utilisation, viability, policy, execution and infra economics
0
+
Coverage across Tier-1, startup, business and policy media
₹
0
CR+
Seed Fund Raise
Testimonial
Created National Recognition for 82Volt in the EV Sector
Umanshi PR helped 82Volt move from being relatively unknown among its peers to gaining strong PAN-India recognition as one of the leading solution providers in the EV industry. Their strategic PR approach played a key role in shaping credibility and visibility at an industry level.
Akshay Sasikumar
CEO, 82Volt
PR Formats Delivered
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