PR (Public Relations) Agency for Startups
Umanshi Marketing is a specialized PR Agency for startups in growth and scale stages. We have worked with over 100 startups since our inception. PR for startups need a different approach and strategy unlike PR for large corporations. We understand their challenges i.e. lack of large marketing branding teams to carry out the desired activities. Hence Umanshi Marketing and PR acts like their outsourced marketing/ PR agency.
Several startups are creating categories due to their innovative approach in product/ service development hence a regular PR roadmap may not be helpful in fulfilling their business ambitions. In fact most of our startup clients have engaged in the PR services for the first time and we have very well hand held them to educate and introduce them to the world of PR.
List of some of the Umanshi PR’s
startup clients:
Our startups come from all backgrounds and are not only proudly innovating but also creating categories thereby going where noone has gone before! The disruptive Educationists (edtech) (Taghive Inc), the benchmark setters dental startup (Dentzz), the revolutionary Fintech (SMECorner), fastest growing QSR in Mumbai (The House of Misal), and many such innovators and curious professionals who want to challenge the norms. We help them change the world; change it for the better.
Celcius Supply Chain
Digital logistics series-A funded startup, India’s first coldchain marketplace offering primary, secondary and last mile logistics along with warehousing and hyperlocal logistics.
Givven Logistics
Chennai based digital logistics startup offering ocean freight, air freight, contract logistics, CHAs, ODCs and transportation with large movements in renewable logistics/ green logistics
Freightwalla
A digital logistics series-A funded startup specializing in ocean freight and a subsidiary of Bhatia Shipping
ForMen
A Hyderabad-based start-up focusing on men’s sexual and overall health & wellness
Univariety
India's largest career guidance and alumni management platform backed by Infoedge
Shararat Fashions
A Delhi based apparel startup focussing on bedroom wear fashion
Chakraview Solutions
A seed funded school bus tracking app & a SaaS based startup
Flexibees
A talent matching and vetting platform trying to bring women back in workforce
82Volt
Bangalore based startup is India’s first fully integrated Electric Vehicle Technology company
Ionage
A unified EV charging platform for EV owners and EV Charger networks
1001 Stories
One of India’s leading insights and interventions consultancies
Why Umanshi PR for your Startup?
In-depth sectoral expertise, our founding team has worked with startups both since the inception of their and careers and even their last stint before taking the entrepreneurial plunge eg Emiza Supply Chain (3PL & last mile B2B deliveries) & Blue Ocean PR
Award-winning agency: winner of best Startup marketing agency 2022-23 by Bharat Startup Awards in association with SME Council of India
Result Oriented Public Relations Strategies
- Brand Visibility
- Brand Awareness
- Fund Raising
- Go-to-market
- Thought leadership
- Education and Category Building
- Community Outreach
- Media advocacy
- Employer Branding
- Brand Reputation Building and Management
- Investor Advocacy
- Social Impact
- Crisis Management
- Spokesperson and Brand Positioning
Result Oriented Public Relations Strategies
- Brand Visibility
- Brand Awareness
- Fund Raising
- Go-to-market
- Thought leadership
- Education and Category Building
- Community Outreach
- Media advocacy
- Employer Branding
- Brand Reputation Building and Management
- Investor Advocacy
- Social Impact
- Crisis Management
- Spokesperson and Brand Positioning
Types of Media Coverages & PR Outputs for Startups
1. Press ReleaseChakraview Solutions - The Print
2. Feature StoriesFlexibees - ETEntrepreneur
3. Interview 82Volt TOI
4. Authored Article ForMen - Financial Express
5. Content WritingGivven - CargoConnect
6. WebcastForMen - ET Healthworld
7. Awards Celcius - Inspiring Indian
8. Speaker Opportunities82Volt - Pune
9. Events ParticipationCelcius
Umanshi’s PR Services for Startups
- PR Counsel
- Narrative Building Strategy
- Content Development
- Media Research
- Media Intelligence Mapping
- Media & Analyst Relations
- Media Outreach
- Media Interactions & Engagement
- Media Training for Spokesperson
- Story Pitches
- Industry Story Participation
- Speaker Opportunities
- Awards Opportunities
Umanshi's Methodology Driven PR Approach
Our PR team takes pride in being process-driven
- Undertaking Industry Research
- Conducting Media Dipstick
- Understanding the business and its ambition
- Setting Measurable Goals
- Crafting a compelling strategic narrative
- Designing the implementation roadmap
- Implementing and monitoring
- Evaluating and course correction
Methodology-driven PR approach
Our PR team takes pride in being process-driven
- Undertaking Industry Research
- Conducting Media Dipstick
- Understanding the business and its ambition
- Setting Measurable Goals
- Crafting a compelling strategic narrative
- Designing the implementation roadmap
- Implementing and monitoring
- Evaluating and course correction
Umanshi’s PR Case Study for Startups
Startup Client Testimonials
"We were impressed by Umanshi’s out-of-the-box thinking and research-oriented approach, making them the perfect fit for our marketing efforts. We appreciate their clear insights and deep understanding of consumer behaviour, which allows them to structure campaigns that appeal to our consumers and maximize our ROAS. We can’t wait to see what we can achieve together "
Dr. Lalitha Palle, Founder & Director, ForMen
"Due to their extensive familiarity within the media sector, Umanshi adeptly manoeuvred through the obstacles of capturing interest for a relatively nascent company within a nearly non existent industry. This helped 82Volt move up the ladder from being a no-name among its peers, to being recognised all across India as one of the leading solution providers within the industry"
Akshay Sasikumar, Founder & CEO, 82Volt
"It is a pivotal time for us when we are reimagining our brand. We wanted a marketing and branding agency that would aid us in decoding that while creating a larger thought leadership aura that would be a high point, especially in our business. Umanshi is helping us implement our vision"
Swarup Bose, Founder & CEO, Celcius Logistics
Target media universe for PR coverage for logistics And supply chain companies
Startup Media
YourStory
BWDisrupt
Entracker
Entrepreneur India
Inc42
VCCircle
Financial media
Financial Express
The Hindu Business Line
The Economic Times
CNBC TV18
Mint
Business Standard
Mainline media
The Times Of India
The Indian Express
Hindustan Times
Deccan Herald
The Hindu
Startup Events & Awards
ET Startup Awards
CII Startepreneur Awards
Startup Icon (LiveMint)
Global Startup Summit
