Helping an education-based NGO scale up, recruit and raise funds
What you stand for in the minds of the consumers is equally important as the work you do! A sharp positioning ‘Shiksha Se Saksham’ was crafted to engage and unite stakeholders with the organization’s vision. We also translated this positioning through brand collaterals and digital assets.
Differentiating and communicating work from other NGOs
Create a website that showcases their ideology, purpose and impact model. Using real images and statistics, we shed light upon their core idea of an ‘Edu-leader’ & promise of ‘Shiksha se Saksham’
Designing PR strategy to communicate their brand narrative effectively
Our PR-strategy was crafted after detailed discussions with journalists to understand the perception of the education-enterprise sector and the models thereof. We employed a dual-approach, focusing both on hyper-local and national stakeholders in the ecosystem.
ClientI-SAKSHAMServicesBrand Positioning, Brand Identity Design, WebsiteLinkwww.i-saksham.org
A MarCom professional par excellence, Daver has worked for more than 2 decades in integrated Marketing communications, corporate communications, Campaign development, Media planning and buying, channel marketing, content development and Events in the BFSI, media and service industry.
Having worked at DBS Corporate Services, Business Standard Ltd, Motilal Oswal Securities and rising to Senior VP and Head, Marketing & Corporate Communications at Kotak Mahindra Asset Management Ltd, Daver is currently heading Group Marketing & Corporate Communications at Indianivesh Securities Ltd. He holds an MDP in Competitive Marketing Strategy from IIM-Kolkata and a Diploma in Public Relations from Xavier Institute of Communications, Mumbai.
Over 25 years in the Advertising & Media industry, Sripad has worked with agencies like Contract, Clarion and O&M across a wide spectrum of renowned brands covering the entire gamut of product categories in various lifecycle stages. He was formerly the COO of Carat India and Founder of Allied Media, Percept Ltd.
He is an acclaimed Trainer and Faculty in Media Planning, Ad Sales, Strategy, Content and Ad Sales at MICA and other institutes. Sripad holds a Masters in Statistics, Mumbai University, an MBA from Jamnalal Bajaj Institute of Management Studies and a Diploma in Operations Research, Operations Research Society of India, Kolkata.
With 35 years in leading and scaling B2B and B2C businesses, Chand Das was formerly the Vice-President, Customer Care at ITC Packaging and CEO & Co-Founder of the Education & Stationery Products Business of ITC Limited. He was credited with making Classmate, India’s largest & fastest growing student stationery brand .
Presently, he is an Angel Investor, CEO Coach, Mentor and Advisor to a number of business and social enterprises. Chand earned his MBA degree from IIM, Bangalore and holds a B Tech in mechanical engineering from IIT, Kanpur.
Reliable, Resilient and Resourceful- these are Jyoti’s ‘3 R’s of Research’! Over 20 years in the business have sharpened her keen eye for detail and making sense of volumes of data.
Her expertise in strategic research, business analysis, market and competitive intelligence, loyalty studies and brand studies makes her an irreplaceable asset to our organization. She is experienced in research across 60+ industries and has managed 500+ clients such as Adani Gas, Allcargo Logistics, Bajaj Auto, Bajaj Finance, Bayer, Blue Star, Cushman and Wakefield, HPCL, Kinght Frank, Godrej Agrovet, Godrej Construction, Godrej Properties, Nelco, PMI, Shoppers Stop, Syngenta, Tata Motors, Times Conferences, TUV to name a few!
She has led senior positions in organisations such as Nielsen, MRSS, and others
Favourite quote: “Happiness is enjoying the little things in life” – Anonymous
True to her name, Arunisha is the dynamic, independent and adventurous personality you would expect to lead a PR position! With over 20 years of industry experience, her expertise ranges from brand reputation-building to entry-level strategies of product and service launches from domestic and foreign shores.
She has mastered the transition to new age media, giving pithy solutions to complex communication challenges and excel in creating content narrative. Her work experience extends across domains like Education, Corporations, Law, NBFCs, Tourism, Bilateral Relations & International Trade bodies, FMCG, Start-Ups, Pharma & Healthcare, Consumer Durable, Lifestyle & Luxury and Politics.
Favourite quote: “Sit, be still and listen, because you are drunk and we’re at the edge of the roof” – Rumi
A Postgraduate from IIM Bangalore, this sassy girl is driven to the finish line! An expert in Sales & Marketing with over 16 years’ experience across 25+ industries & 60+ brands, she defies all stereotypes. She has led marketing functions for B2C and B2B brands such as Marvel Realtors and Allcargo Logistics.
Her portfolio of work features an impressive clientele with the likes of HSBC, VW, Bridgestone, Qatar Airways, Eureka Forbes, Birla Sunlife Insurance, ACC Cement and others. Her work has exposed her to international markets such as Greece, Istanbul, UAE, China and the Netherlands. She is working towards creating and nurturing more entrepreneurs as a Mentor on the panel of NSRCEL, IIM Bangalore for the Goldman Sach’s 10K Women’s Entrepreneurship Program.
Staunch belief: · “How wonderful it is that nobody need wait a single moment before starting to improve the world” – Anne Frank