Umanshi Marketing and its team has worked with over 30 logistics and supply chain companies across India and internationally for their PR requirements. Logistics is a highly commoditized sector and moreover a laggard in adopting the latest marketing and PR initiatives except for a few international or leading supply chain companies or the new-age logistics companies. This coupled with the initiation of New Logistics Policy has led to a great opportunity for PR for this sector.
At Umanshi, we boast of undertaking PR for logistics, supply chain (3PL/ 4PL) and green logistics companies including new-age/ digital logistics companies
Jeena Logistics, since 1900 specialising in freight forwarding, customs clearance, 3PL, reverse logistics & pharma logistics
Liladhar Pasoo Group, since 1919, a revered logistics group of India with integrated services across customs clearance/ CHAs, freight forwarding, smart warehousing, consolidation, etc
LP Logiscience, a logistics SME offering grade A, 3PL & 4PL services with special emphasis on sustainability in warehousing and transportation
Parekh Integrated Logistics (PISPL), one of the leading 3PL players in India
Celcius Supply Chain, digital logistics series A funded startup, India’s first coldchain marketplace offering primary, secondary and last mile logistics along with warehousing and hyperlocal logistics.
Givven Logistics, Chennai based digital logistics startup offering ocean freight, air freight, contract logistics, CHAs, ODCs and transportation with large movements in renewable logistics/ green logistics
Safetrans Multimodal based in Kutch, Gujarat deals in logistics for industries such as Iron & Steel, Chemicals & Adhesives, Construction & Infrastructure, Heavy, ODC, Agro products, Cosmetics, Lifts & Elevators, etc
Freightwalla, a digital logistics series A funded startup specializing in ocean freight and a subsidiary of Bhatia Shipping
In-depth sectoral expertise, our founder is Ex AllCargo Logistics, India’s largest integrated logistics company,<br> ECU-Line/ ECU Worldwide, world’s largest LCL company & Emiza Supply Chain (3PL & last mile B2B deliveries)
Award winning agency: winner of best startup marketing agency 2022-23 by Bharat Startup Awards in association with SME Council of India
Brand Building
Go-To-Market
Fund Raising
Thought Leadership
Category Building
Marketing and Sales
Community Outreach
Media Advocacy
About Celcius Logistics: Series A funded Celcius Logistics is a Saas-based tech platform that is redefining the cold supply chain market place.
About Celcius Logistics: Series A funded Celcius Logistics is a Saas-based tech platform that is redefining the cold supply chain market place.
Umanshi PR’s mandate 1: enhance brand visibility across investors and various stakeholders i.e. client communities.
Umanshi PR’s mandate 2: establish Celcius Logistics as the thought leader in the cold supply chain across the country.
Umanshi PR’s strategy:
a. Product PR – Celcius hyperlocal media coverage in 200+ coverages nationally
b. Funding PR – Celcius raises 100 cr media coverage in 90% category A coverages including broadcast
c. Geography PR – Celcius expands to 4 states and 11 cities. Media coverage in Hindustan Statesman, Eenadu, Andhra Jyothi
d. Social impact PR – Positioning it as the one trying to fight food wastage
3. Brand discoverability was made possible by undertaking a strong digital PR leading to a wider digital presence of the logistics startup across the digital ecosystem from news portals to social media to increased website traffic
Not just conceptually but Umanshi is responsible for making the brand participate in myriad speaker conclaves, summits and awards & recognitions functions.
Legacy brand Jeena & Co. having positioned itself as a forerunner in major sectors with a loyal clientele and domestic & international partners, has embarked itself on the next level of its group ambitions. Our role is to strategise its key communication cohorts so as to engage with its user & stakeholder groups across all levels. Criticare, 3PL, freight forwarding, air cargo, supply chain.
Jeena has been giving transformative logistics solutions, and is prominent in our brand building efforts. Thought leadership speak, brand dominance in sector stories, category building content across sectors and major domestic and international announcements are all a part of our high decibel visibility and engagement campaigns for Jeena & Co.
Jeena Criticare
It is a pivotal time for us when we are reimaging our brand. We wanted a marketing and branding agency that would aid us in decoding that while creating a larger thought leadership aura that would be a high point, especially in our business. Umanshi is helping us in implementing our vision
Our core clients are from the Europe countries, but we are happy to work with clients from all over the globe.
KAIYOMURZ DAVERA MarCom professional par excellence, Daver has worked for more than 2 decades in integrated Marketing communications, corporate communications, Campaign development, Media planning and buying, channel marketing, content development and Events in the BFSI, media and service industry.
Having worked at DBS Corporate Services, Business Standard Ltd, Motilal Oswal Securities and rising to Senior VP and Head, Marketing & Corporate Communications at Kotak Mahindra Asset Management Ltd, Daver is currently heading Group Marketing & Corporate Communications at Indianivesh Securities Ltd. He holds an MDP in Competitive Marketing Strategy from IIM-Kolkata and a Diploma in Public Relations from Xavier Institute of Communications, Mumbai.
SHRIPAD KULKARNIOver 25 years in the Advertising & Media industry, Sripad has worked with agencies like Contract, Clarion and O&M across a wide spectrum of renowned brands covering the entire gamut of product categories in various lifecycle stages. He was formerly the COO of Carat India and Founder of Allied Media, Percept Ltd.
He is an acclaimed Trainer and Faculty in Media Planning, Ad Sales, Strategy, Content and Ad Sales at MICA and other institutes. Sripad holds a Masters in Statistics, Mumbai University, an MBA from Jamnalal Bajaj Institute of Management Studies and a Diploma in Operations Research, Operations Research Society of India, Kolkata.
CHAND DASWith 35 years in leading and scaling B2B and B2C businesses, Chand Das was formerly the Vice-President, Customer Care at ITC Packaging and CEO & Co-Founder of the Education & Stationery Products Business of ITC Limited. He was credited with making Classmate, India’s largest & fastest growing student stationery brand .
Presently, he is an Angel Investor, CEO Coach, Mentor and Advisor to a number of business and social enterprises. Chand earned his MBA degree from IIM, Bangalore and holds a B Tech in mechanical engineering from IIT, Kanpur.
JYOTI KATKEReliable, Resilient and Resourceful- these are Jyoti’s ‘3 R’s of Research’! Over 20 years in the business have sharpened her keen eye for detail and making sense of volumes of data.
Her expertise in strategic research, business analysis, market and competitive intelligence, loyalty studies and brand studies makes her an irreplaceable asset to our organization. She is experienced in research across 60+ industries and has managed 500+ clients such as Adani Gas, Allcargo Logistics, Bajaj Auto, Bajaj Finance, Bayer, Blue Star, Cushman and Wakefield, HPCL, Kinght Frank, Godrej Agrovet, Godrej Construction, Godrej Properties, Nelco, PMI, Shoppers Stop, Syngenta, Tata Motors, Times Conferences, TUV to name a few!
She has led senior positions in organisations such as Nielsen, MRSS, and others
Favourite quote: “Happiness is enjoying the little things in life” – Anonymous
ARUNISHA SENGUPTATrue to her name, Arunisha is the dynamic, independent and adventurous personality you would expect to lead a PR position! With over 20 years of industry experience, her expertise ranges from brand reputation-building to entry-level strategies of product and service launches from domestic and foreign shores.
She has mastered the transition to new age media, giving pithy solutions to complex communication challenges and excel in creating content narrative. Her work experience extends across domains like Education, Corporations, Law, NBFCs, Tourism, Bilateral Relations & International Trade bodies, FMCG, Start-Ups, Pharma & Healthcare, Consumer Durable, Lifestyle & Luxury and Politics.
Favourite quote: “Sit, be still and listen, because you are drunk and we’re at the edge of the roof” – Rumi
TAMANNA GUPTAA Postgraduate from IIM Bangalore, this sassy girl is driven to the finish line! An expert in Sales & Marketing with over 16 years’ experience across 25+ industries & 60+ brands, she defies all stereotypes. She has led marketing functions for B2C and B2B brands such as Marvel Realtors and Allcargo Logistics.
Her portfolio of work features an impressive clientele with the likes of HSBC, VW, Bridgestone, Qatar Airways, Eureka Forbes, Birla Sunlife Insurance, ACC Cement and others. Her work has exposed her to international markets such as Greece, Istanbul, UAE, China and the Netherlands. She is working towards creating and nurturing more entrepreneurs as a Mentor on the panel of NSRCEL, IIM Bangalore for the Goldman Sach’s 10K Women’s Entrepreneurship Program.
Staunch belief: · “How wonderful it is that nobody need wait a single moment before starting to improve the world” – Anne Frank
