“My website is outdated.”
“My website doesn’t reflect my organization’s growth.”
“My website isn’t attractive anymore.”
“My website isn’t getting me sales, but I want it to support my sales process.”
These are some of the common reasons clients come to us for wanting a website revamp. But a website revamp done wrong can cost you dearly—missing the chance to build customer trust, lowering conversion rates and decreasing traffic. To get it right for our clients, we start by sending them a website brief questionnaire (leave your contact with us if you’d like to receive this website brief format).
We used our decades of marketing experience combined with business sense and technology trends to create a website brief questionnaire that helps us identify the 5 common mistakes businesses tend to make while revamping their websites.
Mistake 1: Telling What You Do Instead of Showing What You Do
Imagine a home page banner saying this:
For a B2B brand:
- Option 1 – “We are a digital supply chain company that brings efficiency to your supply chain.”
- Option 2 – “Our digital supply chain services have helped our clients reduce TAT by 23% and costs by 17%.”
For a B2C brand:
- Option 1 – “XYZ is not just a brand but a promise of heritage meets modern trend.”
- Option 2 – “Reimagining the heritage of Sambalpuri Ikat, crafted for workwear.”
Which of the above two options would you choose and why? Let us guess: option 2, right? (Please tell us you did choose option 2 🥰) Here’s why we wouldn’t choose option 1 (and hoping our reasons match yours):
- It appears theoretical
- It’s generic, lacking specificity
- It creates a blind spot
And here’s why we’d choose option 2:
- It’s memorable—it’s essential that the website is memorable, especially if I’m a customer or prospective employee scanning several websites at once.
In short, demonstrate your promise or capabilities across your site, not just on the homepage: About, Product/Services, Careers, etc.
Mistake 2: Focusing Only on Customers
If you’re looking for a website revamp, it probably means your business is already established. This means focusing only on customer acquisition can be too narrow. Who else to focus on? Think about other stakeholders like prospective employees, service providers, investors and media.
For Example:
- Prospective Employees: Include a Careers page with team testimonials, benefits and actual team photos (not stock images)
- Service Providers: A section inviting supplier inquiries can strengthen your backend
- Investors & Media: Highlight milestones and media coverage to build credibility
A penny saved is a penny earned—an employee-friendly website can lead to direct job applications, reducing hiring time and ultimately benefiting your bottom line.
Mistake 3: Missing to Incorporate SEO
Working on SEO after the website is revamped is like doing your home’s Vastu after it’s built—only for the expert to inform you the bedroom and kitchen should be switched. Now imagine breaking down the website to make space for SEO.
A basic on-page SEO setup is non-negotiable today. Here are a few simple tips:
- Page Structure: Use various headings and header tags to give search engines a clear idea of what each section is about. Avoid multiple H1 tags, as they confuse search engines
- Content Length: Google expects at least 1500–2000 words per page to establish authority on a topic
- Keyword Distribution: Spread keywords across HTML tags (title, headers, meta descriptions) for maximum impact
Mistake 4: Prioritizing Aesthetics Over Performance
Won’t a visitor be impressed by a good-looking website? Maybe not, if it takes too long to load or isn’t mobile-friendly. Here are a few website performance metrics to consider:
- Page Load Time: A 1-second delay can reduce conversions by up to 7%*
- Core Web Vitals: Focus on interactivity, usability and load time
- Mobile Responsiveness: Ensure the site adapts well across devices
To test site speed and core web vitals for free, check out Google PageSpeed Insights.
Mistake 5: Neglecting Technical and Search Engine Setup
We had a client whose 20-year-old website consistently ranked on the first page of Google. However, after a revamp (surely not by us!) that ignored technical aspects, their ranking dropped to the tenth page, resulting in a 90% traffic drop and loss of leads. Why? Google favors established sites and penalizes when changes aren’t SEO-friendly.
To maintain technical integrity:
- URL Structure: Avoid renaming URLs unnecessarily to retain link equity
- Sitemap & Indexing: Ensure your site is indexed by submitting an updated sitemap to Google
- 301 Redirects: For changed URLs, use 301 redirects to keep the rankings
The above are just the tip of the iceberg. IYKYK there’s a lot that goes into a website revamp! By now, you would have realized that if you’re looking for a website revamp, we’re well-equipped to help! Do leave your contact details, and we’ll get in touch with you. Or refer us to someone who could benefit from working with us! 🤗
